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  Throughout this page you may see words or phrases peculiar to the Internet that are enlarged and
COLORED MAROON
.
 Clicking on them will provide further explanation.

INSTANTLY,
 Bring People, Looking for Your Product or Service, to Your Website.

There is only one method to determine whether you have a product and a website that will make money for you on the Internet.

First you must show your product to your buyers (bring them to your website).

Let's also assume that your website receives 300 visitors per month and your advertising cost is $300.00.

Since you are spending $300 for 300 visitors, that equates to an expenditure of $1 per visitor.

Now let's assume that your profit (excluding advertising) on each sale of your product is $50.

Assume further that in that month you made 10 sales.

Your net income from sales would amount to $500. Your advertising costs being $300 would reduce your net income to a profit of $200.

The conclusion would be that you would very likely be successful with your product, your website and your sale price.

If we were representing him under these circumstances we would recommend that you increase your advertising budget to get more visitors thereby adding to your net profit.

The only legitimate method available on the Internet that will accomplish this test within a reasonable period of time, is

 Pay per Click advertising.

Pay per click is the efficient method to draw targeted traffic to your site, regardless whether you are a novice to Internet advertising or an accomplished merchandiser. Pay per Click has helped various Internet marketers get extraordinary compensation for his or her undertaking. It is, simply, the most employed plan of action for a thriving web site sales campaign.

To get targeted guests to your website using free submissions (sometimes called natural or organic submissions) of your site, is not only prolonged but in addition requires much know-how.

Pay per Click is the better solution for rapidly securing targeted guests to your website. However the search phrase/word, the product or benefit and your Web Site design, collectively, play a crucial role as part of your affiliate marketing program.

It's paid advertising and promotion on the net search engines, similar to Google or Yahoo/Bing. Entirely different| from natural Search engine optimization, PPC marketing text advertisements can appear on page one in all the search engines like Google MSN/Yahoo. Entrepreneurs bid on keywords and phrases that they expect their audience will use as search phrases when they're searching for a service or product.

HERE'S HOW PAY PER CLICK (PPC) WORKS

To begin with, most of us have had experience looking for items or advice of some kind or other on the Internet. Ordinarily were seeking this information from a search engine such as Google, Yahoo or MSN. We know that to find the information we are looking for we need to fill in a small rectangular box on the page of the search engine, with words that we believe, relates to the product or service that we are looking for.

For example, let's assume we want to buy a "widget". Assume further that we are going to use a search engine to find widgets. Ordinarily, at the top of a Internet browser page (such as the Internet Explorer) there are what is called "toolbars". these toolbars you can ordinarily find a rectangular box which is entitled with the word Google, Yahoo or MSN or the word search etc. These boxes are created by what we call, search engines.

To find information about widgets one would fill in one of these boxes with the word "widget" and press "enter" on the keyboard. A new page would then appear containing links to other pages which have information about "widgets."

The word "widget", which was referred to in the preceding paragraph is, what is called, a search word or phrase.

The vendor of a product or service tries to determine what search words/phrases a potential customer would use to find the product or service that the vendor is providing.

Every time a consumer types a search term, comparable to the advertiser's keyword/phrase listing, or views a web page with related info, the advertiser's advertisement could be shown.

These ads are normally displayed on the search engine's resulting page in a specific position known as "sponsored links". "Sponsored links" are generally placed at the apex of the page or on the right-hand side of the page.

The money necessary for Pay per Click promotion is termed 'price per click'. As intimated by its name. Internet promotion expense in pay-per-click promotion is set for every mouse click on the advertiser's ad. The cost for a click is based on other bids placed by competitors for the positioning of their advertisements on search engines resultant page

HERE IS HOW A SEARCH WORKS

To understand the circumstances surrounding a mouse click, one needs to recognize how a search engine like Google works.

Typically a Google search is conducted when one is in the Internet. Often there are toolbars at the crown of your computer screen. One of those toolbars may contain a box intended for a Google search. When particular words (called search words) are typed into that box and the enter key on your keyboard is held down, a fresh page appears that contains links to websites that are associated with those keywords. If you next click on one of the sponsored links, you will have caused a mouse click on a Pay per Click ad, you will at that moment be linked to the website of the business that fashioned the advertisement, and the corporation that created that advertisement will end up paying Google the expense of your click.

PAY PER CLICK COMPETITION

Remember, a big percentage of the individuals who click on your ad are potential clients. However they are not just possible customers for you, they are, in addition, potential buyers for your competitors. Your competitors could also be using Pay per Click marketing. Several of the search words/phrases that they use to induce folks view their websites are, possibly the same as some of yours. Each of these words or phrases create a separate charge for the vendor. The charge is determined mainly by the quantity of competition for that search word or phrase and secondarily on the position you are striving for on the particular search engine.

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COMPARE
NATURAL (ORGANIC) INTERNET ADVERTISING
TO
PAY PER CLICK (PPC) ADVERTISING

NATURAL (ORGANIC) INTERNET ADVERTISING PAY PER CLICK ADVERTISING

Natural (sometimes called Organic) Internet advertising is a process that consists of the following:

  1. Determine what pages from the website should be submitted to the search engines such as Google and/or MSN/Yahoo.

  2. Search engine optimization (SEO) should be done on each of those pages.

    1. Creation of at least three META-TAGS to be placed in the head section of the underlying page code for each page. The three meta-tags are as follows:

      "TITLE", title text should be created for each of the selected pages (the title must then be inserted as a meta-tag in the underlying code).

    2. "SEARCH WORDS", search words must developed and be inserted as a meta-tag in the underlying code).

    3. "DESCRIPTION", a description for each selected page must then be inserted in the underlying code.

  3. Add doorway (sometimes called Gateway or landing pages)
    We recommend at least 10 doorway pages

Pay per Click (PPC) Internet advertising is a process that consists of the following:

  1. Create or select a landing page from your website.
     

  2. Accumulate a goodly number of search words or phrases.
     

  3. Discard all search words/phrases which are not highly targeted to the product or service being advertised.
     

  4. Create an account with your chosen search engine.
     

  5. Create one or more ads to be placed in the sponsored links section of the selected search engine's response page.
     

  6. Transmit all of your targeted keywords to the search engine.
     

  7. Provide the search engine with information designed to limit your daily or monthly expenditures.
     

  8. Determine the bid price for each key word/phrase.

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Professional Pay per Click & Management Features
(Included in our Recommended Plan)

We Offer the Following
Pay per Click (PPC) Features
(Recommended Plan)

  • No contract required.
     

  • Intensive research determining the most effective and economical search words and phrases for your product or service.
     

  • Professional Writing of Your Search Engine Ads.  Each ad results from research determining the most successful ads for your type of business.
     

  • Setup and registration of your selected Pay Per Click Search Engine(s) such as Google, Yahoo, or MSN.


  •  
  • Continuous management of your pay per click account(s)
     

  • Live Telephone Support.
     

  • E-mail support
     

  • Your ads and keywords/phrases are monitored daily, in order to maintain your ad in its best position on the first page of the search engine(s).
     

  • You will be provided with our "Laser Targeted Search Terms".
     

  • Professional Writing of Your Search Engine Ads.
     

  • Substantial Reduction of Click Costs, Sometimes up to 80% or 85% of the Cost of Doing It yourself.
     

  • Establishment of your daily or monthly budget with each search engine.

 

 Start My PPC Campaign  Now

 

All in All,
We will provide the best "Bang for the Buck" in
Pay per Click (PPC) advertising
 on the Internet!

 

A SIMPLE WAY TO DISTINGUISH NATURAL (ORGANIC) SEARCH ENGINE ADVERTISING FROM PAY PER CLICK ADVERTISING

A good way to clarify the important distinction regarding natural search engine advertising and Pay per Click Advertising is demonstrated in this example.

Natural web optimization is similar to growing a fruit sapling and taking correct care of it by providing it with plant food, watering, and sunshine etc.. it will finally bear decent fruit (customers) yearly.

Natural Web Optimization can readily be described as a nurturing process for your website. It will ultimately be productive but takes a considerable period of time.

Contrarily, Pay per Click Advertising is similar to a situation where you'd like the fresh fruit nowadays, you buy a case of fresh fruit. When you consume the case you will want to get yet another case.

 Pay per Click promotional processing can readily be described as a nonpermanent repetitive promotional process. It brings about an immediate response but needs constant renewal.

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FREQUENTLY ASKED QUESTIONS.
(click on question(s) of interest)

What kind of advertising can you do on the Internet?


What is the best way for me to make money on the Internet through my website?


What is the best method for advertising on the Internet?


How much money can you make selling products on the Internet?


Is Internet advertising expensive?


What is pay per click advertising?


What kind of maintenance do you do on the pay per click account(s)?


Why should we retain your services to create and manage our Pay per Click campaigns?


Does Google, Yahoo & MSN have pay per click programs?


What is the advantage or disadvantage of advertising with Google?


What is the advantage or disadvantage of advertising with Yahoo?


What is the advantage or disadvantage of advertising with MSN?


How do I get my website advertised on the first page of Google, Yahoo or MSN?


How can I find the right keywords for my website?


What are long tail keywords
Once I find the appropriate keywords for pay per click advertising, how do I determine which words to use?


Using Pay per Click advertising, How much does a click cost on Google, Yahoo or MSN?


How long does it take to set up a Pay per Click account on Google, Yahoo or MSN?


How soon before you get results on Pay per Click advertising?


How is the price of a click determined in Pay per Click advertising?


Do the click prices change in Pay per Click advertising?


What do they mean when they say click prices are determined like in the auction?


In Pay per Click advertising, does your ad's position on a page make a difference?


In pay per click advertising what is the best position on a page for your ad to be?

 
What is the best way for me to make money on the Internet through my website. 

1. VISITORS.
(targeted and motivated visitors)

A motivated visitor is a visitor to your website who has arrived there because they are directly interested in the product or service that you have to offer.  Visitors to your website who have no interest in the product or service that you have do offer are a waste of time.  

Everyone agrees that in order to sell a product or service on the Internet you need to have motivated and targeted visitors (visitors looking for your product) come to your website.

2. GETTING MOTIVATED VISITORS TO YOUR WEBSITE.

Make no mistake, there is only one method (without spam) to bring motivated visitors to your website.  That method is through the use of well-designed and maintained "Pay per Click (PPC)" advertising.  "Pay per Click" advertising is like a magnet bringing only those potential customers who are looking for your product or service to your website. 

3. WEBSITE DESIGN.

The design of your website should ooze with and convey reliability, honesty, and trustworthiness.  If your visitor doesn't feel comfortable buying from you, he is likely to look elsewhere, regardless of price.

4. COST OF YOUR PRODUCT OR SERVICE.

We are lucky if we have a unique product or service.  However a unique product or service is rare.  Ordinarily there are hundreds if not thousands of competitors selling the same product or service on the Internet.  Therefore your cost becomes important.  Your cost should be competitive with your competitors.  If you can provide your service or product at a lesser cost you increase your chances of success.

5. WHAT HAPPENS NEXT?

Once you get visitors who are interested in your product or service to your website, you will be able to determine whether your website, your product and your prices are conducive to making sales. 

After all your visitors have arrived at your website because him (motivated visitors).  If your website and your prices are competitive you should make a sale or at least receive further inquiry.  

Once you get visitors who are interested in your product or service to your website you will be able to determine whether your website design and the services you're offering at the price you're offering persuades your visitors to make a purchase.  If it is appealing to your visitors (who, after all are motivated to buy your product or service) they will either buy or at least make further inquiry.

On the other hand if your website design, or the price for your product or services does not create sales from motivated visitors then you know that certain changes need to be made.


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What kind of advertising can you do on the Internet?

Basically there are 2 kinds  of advertising on the Internet.
1. Advertising through a website.
2. Advertising without a website

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What is the best method for advertising on the Internet?

Basically (using computers) there are two methods of advertising.

1. Search engine advertising
(Pay per Click (PPC) advertising or normal submission of advertising).
2. E-mail advertising.

Search engine advertising can be done without creating hostility among your prospects (spamming). However, some do spam using e-mail advertising.  we consider both methods
equal.  However, e-mail advertising should only be directed at those prospects who have requested information on the subject which is contained in the e-mail.

How much money can you make selling products on the Internet?

Making money on the Internet is slightly different than making money in any brick and mortar store. The major difference in the advantage of the Internet is that through the use of the Internet you can advertise worldwide at very little cost.  in a brick and mortar store the startup expenses can be very heavy. In a brick and mortar store the employee overhead also takes a toll etc.

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Is Internet advertising expensive?

While Internet advertising is not necessarily free, in comparison to a brick-and-mortar shop, Internet advertising cost is a fraction of that shop. After all, many new Internet businesses can be operated from the home without employees or additional rent etc.. Opening up brick-and-mortar shop can cost tens of thousands of dollars where is the business started on the Internet should be thought of in terms of hundreds of dollars.  The best way to undertake a business on the Internet is through a website.  To get a website you need to purchase a name(URL) that's a fixed cost of $10-$15 per year. From then on, if you're willing to learn, you can be up, running and selling with small costs or without any additional costs whatsoever. However most people retain professionals to bring about success in their business. At the beginning professional cost and small, but as the return on the investment increases most people opt to increase their advertising expense in order to increase the vI will and will and he is in aolume of customers for their business.

What is Pay per Click (PPC) Advertising?

A small ad describing your website is created to be used by a selected Pay per Click search engines such as Google, MSN or Yahoo.  This advertisement is sometimes called a "Sponsored Ads" or "Sponsored Link" and when any potential client clicks on the ad, they arrived at your website. 

The ads generally appear at the top of the page or the right-hand column of the page of the search engine

What kind of maintenance to you do on the Pay per Click (PPC) account(s)

 As you probably know, the previous mentioned ads appear when the potential client who is using the search engine does a search for a particular keyword in order to find a product being advertised.
For your ad you would have selected certain key words that you believe your potential clients would use to find your product or service. Your competitors have placed similar ads with similar keywords.
Each advertiser places a bid price on each of his keywords. 
Maintenance of the ad consists of daily monitoring of each keyword in order to maintain the most economically productive price and ad position designed to bring about the most profit or return on investment.

Why should we retain your services to create and manage our Pay per Click (PPC) campaigns?

Good question!  there is no competitor who matches services and prices.

Searching the Internet you will find no other service that provides the following features.

For the low price of $149.95 we will set up an account for you with a Pay per Click The search engine of your choice.

We require no contract.

We provide live telephone and e-mail support.

We research and provide our "leisure targeted search terms" for your product.

We provide professional writing of your search engine ad, as well as a substantial reduction of search term costs sometimes up to 80% or 85% of the cost of doing it yourself.

We also create the keywords and phrases targeted to your product or service and establish secure budgets to prevent overspending.

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Does Google, Yahoo or MSN have Pay per Click (PPC) programs?

Google, Yahoo & MSN, each have their own Pay per Click advertising programs.  They are the leaders in the field.

What is the advantage or disadvantage of advertising with Google?

Google has the greatest traffic numbers searching the Internet trying to buy a product or service. Advertising on Google will attract the greatest amount of interested customers. However for these benefits you need to pay a price. Generally speaking the Google cost for a SearchWord's Pay per Click position is usually higher than that of Yahoo or MSN.

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What is the advantage or disadvantage of advertising with Yahoo?

Yahoo's traffic numbers are second only to Google. You will still find a great number of visitors to your sales pitch when you participate in Yahoo's Pay per Click (PPC) program.  in addition, Yahoo's cost for a SearchWord's Payperclick position is usually higher than that of MSN and lower then that of Yahoo.

What is the advantage or disadvantage of advertising with MSN?

MSN's traffic numbers are less than Yahoo or Google's. However MSN is currently building up their traffic and frequently bargains are to be had. Yahoo Google and MSN are all highly respected search engines and each produce quality traffic.

How do I get my website advertised on the first page of Google, Yahoo or MSN?

The fastest and easiest way to get your website listed on the first pages of the major search engines which provide for "Payperclick" advertising, is to use the facilities of their Payperclick advertising program.  Google, Yahoo & MSN each have Pay per Click (PPC) advertising facilities.

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How can I find the right keywords for my website?

The correct keywords/phrases (sometimes called SearchWords) are those words that a potential client would use when searching for the desired product through a search engine such as Google, Yahoo & MSN.

The major search engines (Yahoo, Google & MSN) provide free facilities wherein you can find key words which have previously been used by others to search for a product similar to yours.

However we find commercial programs greatly improve the accuracy and efficiency of finding the correct SearchWords for any given product. The best that we have found can be seen at http://hopurl.com/46630.  this software allows amazing flexibility with keywords.

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What are "long tail" keywords?

"Long tail" keywords usually consist of a string of keywords in excess of three or four keywords. There are also comprised of relevant yet less popular keywords (although popular keywords can be included) as related to the targeted website.

it has been written that about 56% of the buyers make inquiries using three or more words while only about 7% use one word. In other words most searchers for most products or services are using longer inquiries.

Once I Find the Appropriate Keywords for Pay per Click (PPC) Advertising, How Do I Determine Which Words to Use?

There are many choices with which you will need to become familiar.  it is frequently possible to find hundreds of appropriate keywords for a particular product. For example let's assume that your product is a Nikon camera. The key word "Nikon" may be very costly a Pay per Click Search engine because there would be so much competition for the placement of that word, the price would have been bid very high.  on the other hand, "photographic equipment" may be nearly as effective and not priced as high. This is in art which, if you use pay per click advertising to an extent, you must become familiar with to protect your return on your investment. If you don't want to spend the time to become familiar with this art, you should hire a professional, it will save you a ton of money.

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Using Pay per Click (PPC) advertising, How much does a click cost on Google, Yahoo or MSN?

This is always one of the first questions asked.

Keep in mind That "Pay per Click" is like an auction.  You never have to pay more than your budget allows regardless of the cost of the click. just remember that (similar to being at an auction) you can limit your bid keeping it compatible with your budget. 

The price per click of any keyword is always based upon your ad's positioning on the search engine's website as well as how many other people are using that keyword to link to their website. like any other auction the more people that are bidding on that search phrase or keyword the more expensive that word or phrase becomes. There are keywords or phrases have a bid price of $.01 and others that may have a bid price of $30 or $40.

How is the price of a click determined in Pay per Click (PPC) advertising?

Pay per Click search engines are like auctions. For each search/word/phrase that you want the search engine to link to your website, you place  a bid with that search engine (your monthly budget controls the amount you might be obligated to pay).

Others may also bid on that search term. The popularity of your ad plus the amount you bid usually determines where (on the first page) your ad for the search phrase will be placed on the search engine.

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How long does it take to set up a Pay per Click (PPC) account on Google, Yahoo or MSN?

It ordinarily takes an hour or two to register your account with a search engine. This includes, determining SearchWords, creating the ad and completing the forms for the search engine.

How soon before you get results on Pay per Click advertising?

By results, we mean visitors to your website. This depends upon the popularity of your product. Your ad may well be in existence the same day that it is set up, but you will not receive visitors until such time as someone clicks on the ad. If you have a popular product and you have chosen effective SearchWords then you will, almost instantaneously, start to receive visitors to your website.

Do the click prices change in Pay per Click advertising?

Click prices for individual search words do change from time to time. Frequently more than one time per day. It becomes incumbent upon the management of a Pay per Click (PPC) campaign to monitor the prices on a daily basis so that the placement of the ad maintains position that is economically advantageous to the campaign. This can be somewhat time consuming, depending upon how many SearchWords are being used. However, correct maintenance can be a major moneymaker. Yet one doesn't have the facilities to do this they should hire a professional.

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What do they mean when they say click prices are determined like in the auction?

Pay per Click (PPC) Search Engines display Your Website ad whenever selected Keywords or Phrases are used by your potential client in his search for your product or service.

You determine the location that you want your ad placed on the search engine as well as your allocated Pay per Click monthly budget.

Pay per Click search engines are like auctions. For each search/word/phrase that you want the search engine to link to your website, you place a bid with that search engine (your monthly budget controls the amount you might be obligated to pay).

Others may also bid on that search term. The popularity of your ad plus the amount you bid usually determines where (on the first page) your ad for the search phrhimase will be placed on the search engine.

Does your ad's position on a page make a difference?

Yes, this all depends on the nature of the ad and sometimes is subject to experimentation

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In Pay per Click (PPC) advertising what is my ads' best position on a page?

There are different theories about this. If the product is a simple to understand product and price is the only issue, the higher toward the top of the page, the better off you're going to be.

But if it is a complicated product where price is not the only issue, the client is likely to click on several ads to see what is being offered. For this type of product that may be better to be third or fourth or even fifth or six of the page. When the client is satisfied that he is looking to add representing what he wants, that is the ad that he will buy from.

 

How is your website
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The Best  Pay per Click (PPC) Bargain for
 Professional Registration and

 Management on the Internet

Only
$149.95 
per website per search engine
(Includes Keyword research)

 

 Start My PPC Campaign  Now

 


**All prices include a maximum 100 keywords/phrases per Ad Group.  Keywords/phrases in excess will require a slight additional charge per keyword/phrase.

 

We Offer the Following
Pay per Click (PPC) Features
(Recommended Plan)

  • No contract required.
     

  • Intensive research determining the most effective and economical search words and phrases for your product or service.
     

  • Professional Writing of Your Search Engine Ads.  Each ad results from research determining the most successful ads for your type of business.
     

  • Setup and registration of your selected Pay Per Click Search Engine(s) such as Google, Yahoo, or MSN.


  •  
  • Continuous management of your pay per click account(s)
     

  • Live Telephone Support.
     

  • E-mail support
     

  • Your ads and keywords/phrases are monitored daily, in order to maintain your ad in its best position on the first page of the search engine(s).
     

  • You will be provided with our "Laser Targeted Search Terms".
     

  • Professional Writing of Your Search Engine Ads.
     

  • Substantial Reduction of Click Costs, Sometimes up to 80% or 85% of the Cost of Doing It yourself.
     

  • Establishment of your daily or monthly budget with each search engine.

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Website Advertising Inc., concentrating in
Professional Internet Advertising & Promotion
(Specializing in instant 1st page placement of Internet ads on Google, Yahoo & MSN & Organics Submissions).