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Throughout
this page you may see words or phrases peculiar to the
Internet
that are enlarged and
COLORED MAROON.
Clicking on
them will
provide further explanation. |
INSTANTLY,
Bring People, Looking for Your Product or Service, to Your Website.
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There is only one method
to determine whether you have a
product and a website that will
make money for you on the
Internet.
First you must show your
product to your buyers (bring
them to your website).
Let's also assume that your
website receives 300 visitors
per month and your advertising
cost is $300.00.
Since you are spending $300
for 300 visitors, that equates
to an expenditure of $1 per
visitor.
Now let's assume that your
profit (excluding advertising)
on each sale of your product is
$50.
Assume further that in that
month you made 10 sales.
Your net income from sales
would amount to $500. Your
advertising costs being $300
would reduce your net income to
a profit of $200.
The conclusion would be that
you would very likely be
successful with your product,
your website and your sale
price.
If we were representing him
under these circumstances we
would recommend that you
increase your advertising budget
to get more visitors thereby
adding to your net profit.
The only legitimate method
available on the Internet that
will accomplish this test within
a reasonable period of time, is
Pay per Click
advertising.
Pay per click is the
efficient method to draw
targeted traffic to your site,
regardless whether you are a
novice to Internet advertising
or an accomplished merchandiser.
Pay per Click has helped various
Internet marketers get
extraordinary compensation for
his or her undertaking. It is,
simply, the most employed plan
of action for a thriving web
site sales campaign.
To get targeted guests to
your website using free
submissions (sometimes called
natural or organic submissions)
of your site, is not only
prolonged but in addition
requires much know-how.
Pay per Click is the better
solution for rapidly securing
targeted guests to your website.
However the search phrase/word,
the product or benefit and your
Web Site design, collectively,
play a crucial role as part of
your affiliate marketing
program.
It's paid advertising and
promotion on the net search
engines, similar to Google or
Yahoo/Bing. Entirely different|
from natural Search engine
optimization, PPC marketing text
advertisements can appear on
page one in all the search
engines like Google MSN/Yahoo.
Entrepreneurs bid on keywords
and phrases that they expect
their audience will use as
search phrases when they're
searching for a service or
product.
HERE'S HOW PAY PER CLICK (PPC)
WORKS
To begin with, most of us
have had experience looking for
items or advice of some kind or
other on the Internet.
Ordinarily were seeking this
information from a search engine
such as Google, Yahoo or MSN. We
know that to find the
information we are looking for
we need to fill in a small
rectangular box on the page of
the search engine, with words
that we believe, relates to the
product or service that we are
looking for.
For example, let's assume we
want to buy a "widget". Assume
further that we are going to use
a search engine to find widgets.
Ordinarily, at the top of a
Internet browser page (such as
the Internet Explorer) there are
what is called "toolbars". these
toolbars you can ordinarily find
a rectangular box which is
entitled with the word Google,
Yahoo or MSN or the word search
etc. These boxes are created by
what we call, search engines.
To find information about
widgets one would fill in one of
these boxes with the word
"widget" and press "enter" on
the keyboard. A new page would
then appear containing links to
other pages which have
information about "widgets."
The word "widget", which was
referred to in the preceding
paragraph is, what is called, a
search word or phrase.
The vendor of a product or
service tries to determine what
search words/phrases a potential
customer would use to find the
product or service that the
vendor is providing.
Every time a consumer types a
search term, comparable to the
advertiser's keyword/phrase
listing, or views a web page
with related info, the
advertiser's advertisement could
be shown.
These ads are normally
displayed on the search engine's
resulting page in a specific
position known as "sponsored
links". "Sponsored links" are
generally placed at the apex of
the page or on the right-hand
side of the page.
The money necessary for Pay
per Click promotion is termed
'price per click'. As intimated
by its name. Internet promotion
expense in pay-per-click
promotion is set for every mouse
click on the advertiser's ad.
The cost for a click is based on
other bids placed by competitors
for the positioning of their
advertisements on search engines
resultant page
HERE IS HOW A SEARCH WORKS
To
understand the
circumstances surrounding
a mouse click, one needs to
recognize how a search engine
like Google works.
Typically a
Google search is conducted when
one is in the Internet. Often
there are toolbars at the crown
of your computer screen. One of
those toolbars may contain a box
intended for a Google search.
When particular words (called
search words) are typed into
that box and the enter key on
your keyboard is held down, a
fresh page appears that contains
links to websites that are
associated with those keywords.
If you next click on one of the
sponsored links, you will have
caused a mouse click on a Pay
per Click ad, you will at that
moment be linked to the website
of the business that fashioned
the advertisement, and the
corporation that created that
advertisement will end up paying
Google the expense of your
click.
PAY PER CLICK COMPETITION
Remember, a big percentage of
the individuals who click on
your ad are potential clients.
However they are not just
possible customers for you, they
are, in addition, potential
buyers for your competitors.
Your competitors could also be
using Pay per Click marketing.
Several of the search
words/phrases that they use to
induce folks view their websites
are, possibly the same as some
of yours. Each of these words or
phrases create a separate charge
for the vendor. The charge is
determined mainly by the
quantity of competition for that
search word or phrase and
secondarily on the position you
are striving for on the
particular search engine.
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COMPARE
NATURAL (ORGANIC)
INTERNET ADVERTISING
TO
PAY PER CLICK (PPC)
ADVERTISING
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NATURAL
(ORGANIC)
INTERNET
ADVERTISING |
PAY PER CLICK
ADVERTISING |
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Natural (sometimes called Organic)
Internet advertising is a process that
consists of the following:
-
Determine what pages from the
website should be submitted to the
search engines such as Google and/or
MSN/Yahoo.
-
Search engine optimization (SEO)
should be done on each of those
pages.
-
Creation of at
least three
META-TAGS
to be placed in the head section
of the underlying page code for
each page. The three meta-tags
are as follows:
"TITLE",
title text should be created for
each of the selected pages (the
title must then be inserted as a
meta-tag in the underlying
code).
-
"SEARCH
WORDS",
search words must developed and
be inserted as a meta-tag in the
underlying code).
-
"DESCRIPTION",
a description
for each selected page must then
be inserted in the underlying
code.
-
Add
doorway
(sometimes called Gateway or landing
pages)
We recommend at least 10 doorway
pages
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Pay per Click (PPC)
Internet advertising is a process that
consists of the following:
-
Create or select a
landing
page
from your website.
-
Accumulate a goodly number of
search words
or phrases.
-
Discard all search words/phrases
which are not highly
targeted
to the product or service being
advertised.
-
Create an account with your chosen
search engine.
-
Create one or more
ads
to be placed in the sponsored links
section of the selected search
engine's response page.
-
Transmit all of your targeted
keywords to the search engine.
-
Provide the search engine with
information designed to limit your
daily or
monthly
expenditures.
-
Determine the
bid price
for each key word/phrase.
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Professional
Pay per Click & Management Features
(Included
in our Recommended Plan)
We Offer the
Following Pay per Click (PPC) Features (Recommended Plan)
contract
required.
Intensive research
determining the most effective and economical
search words and
phrases for your product or service.
Professional Writing of Your
Search Engine Ads. Each ad results from research determining the most successful ads for your type of business.
Setup and registration of your selected Pay Per Click Search Engine(s) such as Google, Yahoo, or MSN.
Continuous
management
of your pay
per click account(s)
Live
Telephone Support.
E-mail support
Your ads and keywords/phrases
are monitored daily, in order to maintain your ad
in its best position on the
first page of the search engine(s).
You will be
provided with our " Laser Targeted
Search Terms".
Professional Writing of Your Search Engine Ads.
Substantial Reduction of Click Costs,
Sometimes up to 80% or 85% of the Cost of Doing It
yourself.
Establishment of your
daily or monthly budget with
each search engine.
All in All,
We will provide the best "Bang for the Buck" in
Pay per Click
(PPC) advertising
on the Internet!
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A SIMPLE WAY TO
DISTINGUISH NATURAL (ORGANIC) SEARCH ENGINE ADVERTISING FROM
PAY PER CLICK ADVERTISING
A good
way to clarify the important
distinction regarding natural
search engine advertising and Pay
per Click Advertising is demonstrated in this
example.
Natural web optimization
is similar to growing
a fruit sapling and
taking correct
care of it by
providing it with plant
food, watering, and sunshine
etc.. it
will finally bear
decent
fruit (customers) yearly.
Natural Web Optimization
can readily be described as
a nurturing process for your
website. It will ultimately
be productive but takes a
considerable period of time.
Contrarily,
Pay per Click
Advertising
is similar to a situation
where you'd like the fresh
fruit nowadays, you buy a
case of fresh fruit. When
you consume the case you
will want to get yet another
case.
Pay per
Click
promotional processing can
readily be described as a
nonpermanent repetitive
promotional process. It
brings about an immediate
response but needs constant
renewal.

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1.
VISITORS.
(targeted and motivated
visitors)
A
motivated visitor
is a visitor to your website
who has arrived there
because they are directly
interested in the product or
service that you have to
offer. Visitors to your
website who have no interest
in the product or service
that you have do offer are a
waste of time.
Everyone agrees that in
order to sell a product or
service on the Internet you
need to have motivated and
targeted visitors
(visitors looking for your
product)
come to your website.
2.
GETTING MOTIVATED
VISITORS TO YOUR WEBSITE.
Make no mistake, there is
only one method (without
spam)
to bring motivated visitors
to your website. That
method is through the use of
well-designed and maintained
"Pay per Click (PPC)"
advertising. "Pay per
Click" advertising is
like a magnet bringing only
those potential customers
who are looking for your
product or service to your
website.
3.
WEBSITE DESIGN.
The design of your website
should ooze with and convey
reliability, honesty, and
trustworthiness. If
your visitor doesn't feel
comfortable buying from you,
he is likely to look
elsewhere, regardless of
price.
4.
COST OF YOUR PRODUCT OR
SERVICE.
We are lucky if we have a
unique product or service.
However a unique product or
service is rare. Ordinarily
there are hundreds if not
thousands of competitors
selling the same product or
service on the Internet.
Therefore your cost becomes
important. Your cost should
be competitive with your
competitors. If you can
provide your service or
product at a lesser cost you
increase your chances of
success.
5.
WHAT HAPPENS NEXT?
Once you get visitors who
are interested in your
product or service to your
website, you will be able to
determine whether your
website, your product and
your prices are
conducive to making sales.
After all your visitors have
arrived at your website
because him
(motivated visitors).
If your website and your
prices are competitive you
should make a sale or at
least receive further
inquiry.
Once you get visitors who
are interested in your
product or service to your
website you will be able to
determine whether your
website design and the
services you're offering at
the price you're offering
persuades your visitors to
make a purchase. If it is
appealing to your visitors
(who, after all are
motivated to buy your
product or service) they
will either buy or at least
make further inquiry.
On the other hand if your
website design, or the price
for your product or services
does not create sales from
motivated visitors then you
know that certain changes
need to be made.
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Basically there are 2 kinds
of advertising on the
Internet. 1. Advertising
through a website. 2.
Advertising without a
website
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Basically
(using computers) there are
two methods of advertising.
1. Search engine
advertising
(Pay
per Click (PPC) advertising or
normal submission of
advertising). 2. E-mail advertising.
Search engine advertising
can be done without creating
hostility among your
prospects (spamming).
However, some do spam using
e-mail advertising. we
consider both methods
equal.
However, e-mail advertising
should only be directed at
those prospects who have
requested information on the
subject which is contained
in the e-mail.
Making money on the Internet
is slightly different than
making money in any brick
and mortar store. The major
difference in the advantage
of the Internet is that
through the use of the
Internet you can advertise
worldwide at very little
cost. in a brick and
mortar store the startup
expenses can be very heavy.
In a brick and mortar store
the employee overhead also
takes a toll etc.
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While Internet advertising
is not necessarily free, in
comparison to a
brick-and-mortar shop,
Internet advertising cost is
a fraction of that shop.
After all, many new Internet
businesses can be operated
from the home without
employees or additional rent
etc.. Opening up
brick-and-mortar shop can
cost tens of thousands of
dollars where is the
business started on the
Internet should be thought
of in terms of hundreds of
dollars. The best way
to undertake a business on
the Internet is through a
website. To get a
website you need to purchase
a name(URL) that's a fixed
cost of $10-$15 per year.
From then on, if you're
willing to learn, you can be
up, running and selling with
small costs or without any
additional costs whatsoever.
However most people retain
professionals to bring about
success in their business.
At the beginning
professional cost and small,
but as the return on the
investment increases most
people opt to increase their
advertising expense in order
to increase the vI will and
will and he is in aolume of
customers for their
business.
A small ad describing your
website is created to be
used by a selected Pay per
Click search engines such as
Google, MSN or Yahoo.
This advertisement is sometimes called a "Sponsored
Ads" or "Sponsored
Link" and when any
potential client clicks on
the ad, they arrived at your
website.
The ads generally appear at
the top of the page or the
right-hand column of the
page of the search engine
As you probably know, the
previous mentioned ads
appear when the potential
client who is using the
search engine does a search
for a particular keyword in
order to find a product
being advertised. For your ad you would have
selected certain key words
that you believe your
potential clients would use
to find your product or
service. Your competitors
have placed similar ads with
similar keywords. Each advertiser places a bid
price on each of his
keywords. Maintenance of the ad
consists of daily monitoring
of each keyword in order to
maintain the most
economically productive
price and ad position
designed to bring about the
most profit or return on
investment.
Good question! there
is no competitor who matches
services and prices.
Searching the Internet you
will find no other service
that provides the following
features.
For
the low price of $149.95 we
will set up an account for
you with a Pay per Click The
search engine of your
choice.
We
require no contract.
We
provide live telephone and
e-mail support.
We
research and provide our
"leisure targeted search
terms" for your product.
We
provide professional writing
of your search engine ad, as
well as a substantial
reduction of search term
costs sometimes up to 80% or
85% of the cost of doing it
yourself.
We
also create the keywords and
phrases targeted to your
product or service and
establish secure budgets to
prevent overspending.
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Google, Yahoo & MSN, each
have their own Pay per Click
advertising programs.
They are the leaders in the
field.
Google has the greatest
traffic numbers searching
the Internet trying to buy a
product or service.
Advertising on Google will
attract the greatest amount
of interested customers.
However for these benefits
you need to pay a price.
Generally speaking the
Google cost for a
SearchWord's Pay per Click
position is usually higher
than that of Yahoo or MSN.
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Yahoo's traffic numbers are
second only to Google. You
will still find a great
number of visitors to your
sales pitch when you
participate in Yahoo's Pay
per Click (PPC) program. in
addition, Yahoo's cost for a SearchWord's Payperclick
position is usually higher
than that of MSN and lower
then that of Yahoo.
MSN's traffic numbers are
less than Yahoo or Google's.
However MSN is currently
building up their traffic
and frequently bargains are
to be had. Yahoo Google and
MSN are all highly respected
search engines and each
produce quality traffic.
The fastest and easiest way
to get your website listed
on the first pages of the
major search engines which
provide for "Payperclick"
advertising, is to use the
facilities of their
Payperclick advertising
program. Google, Yahoo
& MSN each have Pay per
Click (PPC) advertising
facilities.
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The correct keywords/phrases
(sometimes called
SearchWords) are those words
that a potential client
would use when searching for
the desired product through
a search engine such as
Google, Yahoo & MSN.
The major search engines
(Yahoo, Google & MSN)
provide free facilities
wherein you can find key
words which have previously
been used by others to
search for a product similar
to yours.
However we find commercial
programs greatly improve the
accuracy and efficiency of
finding the correct
SearchWords for any given
product. The best that we
have found can be seen at
http://hopurl.com/46630.
this software allows amazing
flexibility with keywords.
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"Long
tail" keywords usually
consist of a string of
keywords in excess of three
or four keywords. There are
also comprised of relevant
yet less popular keywords
(although
popular keywords can be
included)
as related to the targeted
website.
it has been written that
about 56% of the buyers make
inquiries using three or
more words while only about
7% use one word. In other
words most searchers for
most products or services
are using longer inquiries.
There are
many choices with which you
will need to become
familiar. it is
frequently possible to find
hundreds of appropriate
keywords for a particular
product. For example let's
assume that your product is
a Nikon camera. The key word
"Nikon" may be very costly a
Pay per Click Search engine
because there would be so
much competition for the
placement of that word, the
price would have been bid
very high. on the
other hand, "photographic
equipment" may be nearly as
effective and not priced as
high. This is in
art which, if
you use pay per click
advertising to an extent,
you must become familiar
with to protect your return
on your investment. If you
don't want to spend the time
to become familiar with this
art, you should hire a
professional,
it will save you a ton of
money.
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Using Pay per Click (PPC) advertising,
How much does a click cost on
Google, Yahoo or MSN?
This is
always one of the first
questions asked.
Keep in
mind That "Pay per Click" is
like an auction. You
never have to pay more than
your budget allows
regardless of the cost of
the click. just remember
that (similar to being at an
auction) you can limit your
bid keeping it compatible
with your budget.
The price
per click of any keyword is
always based upon your ad's
positioning on the search
engine's website as well as
how many other people are
using that keyword to link
to their website. like any
other auction the more
people that are bidding on
that search phrase or
keyword the more expensive
that word or phrase becomes.
There are keywords or
phrases have a bid price of
$.01 and others that may
have a bid price of $30 or
$40.
Pay per Click search engines
are like auctions. For each
search/word/phrase that you
want the search engine to
link to your website, you
place a bid with that
search engine (your monthly
budget controls the amount
you might be obligated to
pay).
Others may also bid on that
search term. The popularity
of your ad plus the amount
you bid usually determines
where (on the first page)
your ad for the search
phrase will be placed on the
search engine.
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It
ordinarily takes an hour or
two to register your account
with a search engine. This
includes, determining
SearchWords, creating the ad
and completing the forms for
the search engine.
By
results, we mean visitors to
your website. This depends
upon the popularity of your
product. Your ad may well be
in existence the same day
that it is set up, but you
will not receive visitors
until such time as someone
clicks on the ad. If you
have a popular product and
you have chosen effective
SearchWords then you will,
almost instantaneously,
start to receive visitors to
your website.
Click
prices for individual search
words do change from time to
time. Frequently more than
one time per day. It becomes
incumbent upon the
management of a Pay per
Click (PPC) campaign to monitor
the prices on a daily basis
so that the placement of the
ad maintains position that
is economically advantageous
to the campaign. This can be
somewhat time consuming,
depending upon how many SearchWords are being used.
However, correct maintenance
can be a major moneymaker.
Yet one doesn't have the
facilities to do this they
should hire a
professional.
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Pay per Click (PPC) Search Engines
display Your Website ad
whenever selected Keywords
or Phrases are used by your
potential client in his
search for your product or
service.
You determine the location
that you want your ad placed
on the search engine as well
as your allocated Pay per
Click monthly budget.
Pay per Click search engines
are like auctions. For each
search/word/phrase that you
want the search engine to
link to your website, you
place a bid with that search
engine (your
monthly budget controls the
amount you might be
obligated to pay).
Others may also bid on that
search term. The popularity
of your ad plus the amount
you bid usually determines
where (on the first page)
your ad for the search
phrhimase will be placed on the
search engine.
Yes, this all depends on the
nature of the ad and
sometimes is subject to
experimentation
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There
are different theories about
this. If the product is a
simple to understand product
and price is the only issue,
the higher toward the top of
the page, the better off
you're going to be.
But if
it is a complicated product
where price is not the only
issue, the client is likely
to click on several ads to
see what is being offered.
For this type of product
that may be better to be
third or fourth or even
fifth or six of the page.
When the client is satisfied
that he is looking to add
representing what he wants,
that is the ad that he will
buy from.

| How
is your website currently doing?
The Best Pay per Click (PPC) Bargain for Professional Registration and
Management on the Internet
Only $149.95
per
website per search engine(Includes
Keyword research)

**All prices include a maximum 100 keywords/phrases per Ad Group. Keywords/phrases in excess will require a slight additional charge per keyword/phrase.
|
We Offer the
Following Pay per Click (PPC) Features (Recommended Plan)
contract
required.
Intensive research
determining the most effective and economical
search words and
phrases for your product or service.
Professional Writing of Your
Search Engine Ads. Each ad results from research determining the most successful ads for your type of business.
Setup and registration of your selected Pay Per Click Search Engine(s) such as Google, Yahoo, or MSN.
Continuous
management
of your pay
per click account(s)
Live
Telephone Support.
E-mail support
Your ads and keywords/phrases
are monitored daily, in order to maintain your ad
in its best position on the
first page of the search engine(s).
You will be
provided with our " Laser Targeted
Search Terms".
Professional Writing of Your Search Engine Ads.
Substantial Reduction of Click Costs,
Sometimes up to 80% or 85% of the Cost of Doing It
yourself.
Establishment of your
daily or monthly budget with
each search engine.
Home
Page FAQs Home
Page Enroll
now |
Website Advertising
Inc., concentrating in Professional Internet Advertising & Promotion (Specializing in instant 1st page
placement of Internet ads on Google, Yahoo & MSN &
Organics Submissions).
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